When we say Digital Marketing or Future of Digital Marketing in India, We can see its impact on our lives from every direction and can anticipate its impact on our next generations future.
If we talk about the longer-term of digital marketing in India then it has immense possibilities for growth. Data shows that the scope of digital marketing across the globe in the future goes to urge brighter within the coming years.
A Mobile has become a necessity for everybody and India drastically ranks 2nd in the world in no. of Mobile Phone users.
Even if your mother wants to try a recipe, she uses YouTube and has access to multiple videos from multiple-Video makers.
When it comes right down to the business, the trend of digital marketing is on the boom.
Everyone wants to plug their products and services through the web to extend the reach.
And this is because Compared to traditional marketing these are some key benefits that make this marketing strategy simpler and affordable.
Future of Digital Marketing in India has Immense growth Possibilities.
Future of Digital Marketing in India depends upon several factors and lifestyle changes.
Internet Adaptability – The no. of Mobile Phone users is increasing day by day. Not only the Mobile users rather no. of Internet users is growing at the equivalent rate, that Internet which was previously limited only for the financially sound. (People using the internet in 2015 were 259 million which go up to 331 million in 2017. It has been predicted that the number of internet users is to get doubled by 2022.). This drastic growth is backed up by several other factors such as
a. Low Internet charges.
b. Government Policies.
c. Easy and Affordable Smartphone availability.
India is getting Digitally Equipped
Metro Politian Cities are already a part of the digital economy. But now as the scope of digital marketing is increasing in 2 & 3 Tier cities as well and getting highly connected through the digital medium.
Now there is no constraint of launching a start-up in Metro cities as most of the towns and cities are well connected through digital mediums.
Amazon and Flipkart-like platforms have given small businesses a new turn and success.
Simpler and Affordable
Comparing Digital Marketing with Traditional marketing platforms, it’s way cheaper and affordable.
For example, now it’s not required to spend thousands and lakhs for an ad to get printed in new papers or to run an Ad on Television for Crores with Digital media it becomes so easy to reach the right audience at one time with a limited budget.
Global Reach
The reality Now is “Be Digital to Be Global”. Various digital platforms like Facebook, Twitter, Instagram, LinkedIn, help anyone to reach an audience of any corner of the world. The scope of these social media platforms is so vast that you can connect with almost everyone and anywhere where social media is present.
In India, people are working with and for other countries without even going there.
All this is possible because of social media.
In other words, a lot is happening in Digital Marketing in India.
Digital India Movement (Government Policies)
To rework the whole ecosystem of public services through the utilization of IT, the govt of India has launched the Digital India program with the vision to transform India into a digitally empowered society and knowledge economy.
The government of India has the vision to see a bright future of Digital Marketing in India and the efforts they are putting clears their intentions.
Now, the opportunities are not only available in metro cities but also in 2 & 3 Tier cities
The government’s e-marketplace is additionally seeing a substantial rise in its e-marketplace analytical graphs. People in India are understanding and adapting technology slowly and it’s getting to take a while to urge familiar with it. Public Sector is coming up with many projects under the Digital India initiative for the youths of the country.
more than 20 Lakhs available to students. Last week many industries joined hands with the govt to form e-India a reality.
All the statistics clearly show the growth rate of Digital Marketing in India
What is your opinion about the Future of Digital Marketing in India, is this a reality and a long-term trend, or all this is just a bubble soon going to burst?
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